Breaking the Edge: How Motorola's Edge 40 Pro is taking on competitors in the smartphone industry

Motorola has been a pioneer in the smartphone industry, with iconic devices like the Razr and the Moto G series. But in recent years, the company has faced stiff competition from brands like Samsung, Xiaomi, OnePlus, and Apple. How does Motorola plan to stand out in 2023? The answer is the Motorola Edge 40 Pro, the latest flagship from the Lenovo-owned brand.

The Motorola Edge 40 Pro is a premium smartphone that boasts impressive specs and features. It has a 6.67-inch endless edge display with a 165Hz refresh rate, HDR10+ support, and curved edges that give it a futuristic look. The display also has an under-display fingerprint scanner and a punch-hole cutout for the 60MP selfie camera.

The Edge 40 Pro is powered by the Qualcomm Snapdragon 8 Gen 2 chipset, which is based on a 4nm process and offers up to 30% faster performance and 25% lower power consumption than the previous generation. The phone also has 12GB of LPDDR5X RAM and up to 512GB of UFS 4.0 storage, which is blazing fast and can handle multitasking and gaming with ease.

The camera department is another highlight of the Edge 40 Pro. The phone has a triple rear camera setup that consists of a 50MP main sensor with OIS and dual pixel PDAF, a 50MP ultra-wide sensor with AF and a 117-degree field of view, and a 12MP telephoto sensor with OIS and 2x optical zoom. The cameras can record up to 4K video at 30fps with 10-bit HDR10+ and gyro-EIS. The phone also has some new camera features like Dual Capture, which lets you record video from both the front and rear cameras simultaneously, and Ready For 3.5, which lets you connect your phone to an external monitor or TV for a desktop-like experience.

The Edge 40 Pro has a 4600mAh battery that supports 125W wired charging, which can charge the phone from 0 to 50% in just seven minutes and fully in under 20 minutes. The phone also supports 15W wireless charging and 5W reverse wireless charging. The phone runs on Android 13 with a near-stock UI that offers a smooth and clean user experience. The phone also has IP68 water and dust resistance, NFC, stereo speakers, and no headphone jack.

The Motorola Edge 40 Pro is priced at €899.99 for the base model with 8GB RAM and 128GB storage, and goes up to €1099.99 for the top model with 12GB RAM and 512GB storage. The phone is available in two colors: black and blue. The phone will launch in Europe and Latin America in the coming days, with availability and pricing varying by country.

The Motorola Edge 40 Pro is a formidable contender in the flagship smartphone market, offering a stunning design, powerful performance, versatile cameras, fast charging, and a clean software experience. The phone faces tough competition from rivals like the Samsung Galaxy S23 Ultra, the Xiaomi Redmi Note 12 Turbo, the OnePlus X3 Pro, and the Apple iPhone 14 Pro Max, which have similar or better specs and features. However, Motorola has an edge (pun intended) in terms of innovation and value for money, which could help it attract customers who are looking for something different and exciting.